Est. 1998 · Burlington, Colorado
For burns, scars, and skin that’s been through it.
Handcrafted herbal cream. A 25-year-old family recipe, made in small batches in Colorado. No fillers, no synthetic fragrances.
Real skin. Real stories.
We don’t pay for these. They come in handwritten, in emails, in voicemails — from people walking through some of the hardest moments of their lives.
The miracle in a bottle cream.
When I was diagnosed with stage three breast cancer I had a double mastectomy, chemotherapy and 30 straight days of radiation. Esme suggested I use the HAE Cream after each treatment. The skin burns like the worst sunburn during radiation. After several treatments my Radiologist asked me what I was doing because he had never seen skin in that good of condition after that many treatments. This cream will heal your skin from burns, rashes and so much more. It’s truly a miracle cream in a bottle.
10/10. The best thing I’ve found.
I absolutely love HAE body lotion. I’ve used it for fresh scars, minor burns, bug bites, and facial blemishes. All with great success. It quickly knocks the sting out of burns and bites. Scars start to quickly fade and heal. My mom used it for her knee replacement scars and had amazing results. Her scars were barely visible after only two weeks of use. My husband uses it for his eczema flare-ups and it quickly takes care of it. I can’t recommend this product enough.
It soothed the irritation almost right away.
I’ve been struggling with scalp psoriasis for almost 10 years, and HAE cream has truly made such a difference. It soothed the irritation almost right away and helped calm the constant itching. After using it consistently, I noticed a big improvement — the flare-ups became much less noticeable and far more manageable. It’s really helped minimize my symptoms a lot and made my scalp feel healthier and more comfortable overall.
It made all the difference in my healing.
After my wrist surgery, I was left with a fresh incision that was raised, red, and tender. Esme suggested I try HAE Herbal Cream while everything was still healing. I applied it consistently, and the difference over the weeks was remarkable. The redness calmed down, the raised tissue softened and flattened, and the scar gradually blended back into the surrounding skin. What started as a noticeable surgical line is now much less visible. I’d recommend it to anyone facing surgery or scar recovery.
Reviews and before-and-after photos are real and shared with permission. Results are based on individual experiences and are not guaranteed. Read our disclaimer.
One cream. A long list of reasons.
Five ways to bring HAE home.
Our story
The heart of HAE: from South Africa to the world.
HAE was founded in 1998 in South Africa by my eldest sister Hanneli, an ER nurse who developed this herbal cream with a doctor in Germany. She made it for patients suffering serious burns and stubborn skin conditions — and watched it heal them.
When my own son survived a house fire with third-degree burns, this cream healed him too. After Hanneli passed in 2006, I felt called to bring her remedy to a wider world. The name HAE honors three sisters: Hanneli, Amia, and me, Esme.
Read Esme’s storyNotes from the kitchen.
Skin care tips, small-batch updates, and the occasional new product — from our family to yours. No spam.